Lactalis celebrates the French national day at Dubai
We celebrated Bastille Day in the Middle East with a collection of our finest cheeses such as Lanquetot Camembert, Société Blue cheese, Président Brie and many more mouth watering selections.
We graced the event and provided consumers a booklet that showcases our expertise, to extend the pairings of our excellent selections, and enhance their cheese experience.
LACTEL launched in French Polynesia
One of the biggest event of the year in Polynesia occured last June with the launch of the Lactel brand.
From traditional bottled milk to dairy desserts, not forgetting special milks, the people of Polynesia can now find the whole Lactel range in stores.
An exceptional one-day event will be held on 30 September in Papeete.
Almost 2,000 people are expected to come at the Paofai Gardens to discover the "Lactel Day", created for the occasion.
Five villages each representing a Lactel range will behighlighted during the Lactel Day:
- Essential (with traditional milks in cartons and bottles for daily use targetting the whole family),
- Infants (with our two Eveil and Eveil Bio references for infant development and growth),
- Youth (with our two Max references, the ideal children and teenagers' snack),
- Sport (with our Sporteus range to accompany sports lovers throughout their efforts), and
- Well-Being (with the Matin léger, Bio (organic) and goat's milk specialised milks).
Throughout the day, activities will be organised for families and children to let them discover Lactel. The programme will include a treasure hunt, tasting sessions, sports and wellness workshops and plenty of gifts to win.
To take part in this Lactel Day, the Polynesians are invited to visit stores from 19/08 to 15/09 to try to win a ticket for the whole family and enjoy the activities and tasting sessions organised in stores!
To support this major operation, a communication campaign was launched in June and will continue until the beggining of September, with the broadcast of a TV commercial, a radio commercial, elevator panels and conventional posters of our Lactel Bio, Eveil Croissance, Matin Léger and Sporteus ranges.
Click here to see the TV commercial.