The Lactalis Group products have been present in Africa for more than 30 years. BRIDEL was one of the first dairy brands to enter the French-speaking African markets. From now on, the brand benefits from an indisputable reputation.
The PRESIDENT brand started in the African continent in the 80’s, where it turned out to become, as time goes by, a fully-fledged pan-African dairy brand. Later on, the launch of both LACTEL liquid milk and LAICRAN powdered milk brands occurred in the 90’s.
Lately, CELIA and PICOT brands have joined the Lactalis range of products on this area in order to meet the babies’ nutritional needs.
The Lactalis International sales and marketing teams, from their location near to Paris, are dedicated to develop and encourage these different brands all over more than 30 countries in Africa. With a wealth of economic and human potential, the African continent has become one of the main priorities for the Lactalis Group.
LACTEL family powder milk launch
Lactel powder milk is now available in Saudi Arabia!
Launched in retail with 9 full branded Gondolas starting first week of December, a “pilot” tasting session was also organized at this occasion.
Distribution will be gradually expanded to other Middle Eastern countries.
After launching milk powder, Lactel will introduce an evaporated milk range in the region.