The Lactalis Group products have been present in Africa for more than 30 years. BRIDEL was one of the first dairy brands to enter the French-speaking African markets. From now on, the brand benefits from an indisputable reputation.
The PRESIDENT brand started in the African continent in the 80’s, where it turned out to become, as time goes by, a fully-fledged pan-African dairy brand. Later on, the launch of both LACTEL liquid milk and LAICRAN powdered milk brands occurred in the 90’s.
Lately, CELIA and PICOT brands have joined the Lactalis range of products on this area in order to meet the babies’ nutritional needs.
The Lactalis International sales and marketing teams, from their location near to Paris, are dedicated to develop and encourage these different brands all over more than 30 countries in Africa. With a wealth of economic and human potential, the African continent has become one of the main priorities for the Lactalis Group.
Launch of BRIDEL evaporated milk in Africa
Bridel introduces its brand new product, the evaporated milk, launched in Africa from June 2015 in a 170g tin!
This multi-uses product is ideal to be added and mixed in your hot drinks (tea/coffee), it can also be enjoyed on its own or in porridges and other mouthwatering recipes.
Various materials (goodies, posters and garlands) which have been deployed in the points of sale in Africa, will give you the opportunity to discover and appreciate this new product which comes to enrich the Bridel products range!