Lactalis group was founded in Laval (Mayenne), west of France in 1933 by André Besnier, and became a leading global dairy company. In 2011, the Lactalis group who reached a turnover of 14.7 billions of Euros, counts 52,000 employees and 198 industrial plants around the world, and exports to 148 different countries.
Lactalis Japon is the representative office in Japan of Lactalis group, was founded in 2005 to develop and implement the marketing strategy for the group’s products, and counts 4 people.
Something new on your BRIDEL milk powder!
From October 2013, your instant Bridel full cream milk powder range is moving on.
> A NEW INSTANT RECIPE
• More soluble, for an optimal dissolution into water
• Still enriched with 8 vitamins (A, D, B1, B2, B6, B12, C, E) for a maximum vitality!
• Made from real whole cow’s milk
• Rich in protein
> A NEW PACKAGING
• Highlighting with the “novelty” aspect
• Bright colours, for a maximum impact on shelves
• 4 languages: French, English, Arabic, Portuguese
• According to Bridel brand’s identity and historical design
> and still the same UNIQUE AND DELICIOUS TASTE of your Bridel milk powder
So, find out your Bridel milk powder new formula!