GALBANI launches a 360° communication campaign in Singapore
The Galbani branch is launching a vast 360° campaign on the Singapore market to boost its brand awareness.
The main goal is to strengthen awareness of the brand, teach consumers how to use the products and maximise in-store visibility to win over new buyers.
Dynamic operations are launched in stores including real cooking demonstrations by Chefs, consumer tasting sessions and collaborative actions with other brands.
A 360° communication campaign was initiated in August with:
- A digital platform providing information about the in-store operations (regular updates on the Facebook page of Galbani in Singapore)
- Sales outlets communication, including information about the brand's positioning and its origin
- Promotional operations in stores: for 2 Galbani products purchased, one packet of Barilla pasta free!
- Visibility on the e-commerce websites of participating stores
- In-store cooking demonstrations by Chefs to show consumers how to use the products
- Tasting sessions
- Hand-outs of goodies for the purchase of more than 3 Galbani branded products.