New operation in French overseas territories: With PRÉSIDENT Try your chance and win a €100 or €150 voucher
In April 2017, Président rolled out its new promotional campaign in Reunion island and Guadeloupe, with a €100 or €150 voucher to be won in participating stores.
To enter the game, customers simply fill in an entry form handed out by the hostess in stores and put it in the box. The winner is then selected out of the hundreds of participants by a prize draw at the end of the game.
In addition to the game, the hostesses organise tasting sessions at the stands and hand out €0.50 savings coupons valid on one purchase of any Président product.
This new operation will run until 31/12/2017 to give Président more visibility and impact among consumers in order to boost sales, develop the product mix and liven up the cheese section with in-store events.