The Maghreb–Mediterranean zone, which is part of the larger Middle East zone, currently comprises seven countries: Morocco, Tunisia, Libya, Turkey, Cypress, Malta and Andorra.
The group’s major brands, including Président and Bridel, have been present in these markets for more than fifteen years and enjoy strong visibility.
We process and sell all Lactalis group products in the various markets with their specific features, and in particular milk, processed cheeses, cream and butter.
We primarily work with distributors who represent and sell our brands and products.
With the support and expertise of the Lactalis International sales and marketing teams, currently headquartered in the Paris region, we do everything possible to adapt our efforts to the specific features of each of our markets and best meet the needs of our consumers.
In 2017, LACTALIS innovates with the PRÉSIDENT cream – Secret de crème
This new cream is all about indulgence. The idea is to combine "taste and convenience" by offering the same gustatory qualities as crème fraîche with the advantages of UHT cream: a longer use-by date and an easy-to-store product.
With its fresh tangy flavour, everyone will just love it, even straight off the spoon!
Thanks to its rich, creamy texture, Secret de crème is a real treat for your taste buds.
Ideal both warm and cold, it is perfect for all your dishes and desserts.
Get ready to be surprised!