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Président Président
PRÉSIDENT Ambassador launches new skus in Asia

Président

PRÉSIDENT Ambassador launches new skus in Asia

Président's Ambassador brand launches two new products on the Asian market:

 
  • an Unsalted spreadable blend in 250g tubs, 
&
  • a non-dairy UHT whipping cream in 1L brick 

The Unsalted spreadable blend, in 250g tubs, is produced in France and is ideal for spreading, pan-frying or baking. This spread offers various plus points, including:

      

  • a soft texture for different uses and easy spreading straight out of the fridge,
  • a source of Omega 3 & 6, which helps maintain a normal cholesterol level,
  • a source of Vitamin E,
  • low saturated fat content
  • can be used for up to 180 days after the production date

The non-dairy cream in 1L bricks is ideal for the preparation of pastries, cake decorations and all other toppings. Various plus points enhance this product's appeal:


  • convenient storage, as it can kept in rooms up to 20°C,
  • its easy moulding,
  • higly economic as it overruns at four times its original volume,
  • the recipe: this is a 100% non-dairy and lactose-free cream,
  • nice balanced taste with vanilla flavor
  • can be used for up to 450 days after the production date

The Ambassador range is expanding, but the 200g packs of unsalted and slightly salted spreads remain available!
So start whipping up your recipes!


PRÉSIDENT expands its sliced processed cheese range in Asia

Président

PRÉSIDENT expands its sliced processed cheese range in Asia

To enhance the Président range's visibility and footprint in the Asian market, Président is expanding its range of sliced processed cheeses, launching two new references in 850g 68-slice formats. This launch is crucial to integrate this mature food service market.

We are integrating two sliced processed cheese recipes already available in smaller formats: American cheddar cheese and Swiss cheese. The launch aims to reach out to a greater number of consumers and win over consumers of large formats.