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Butter PRÉSIDENT makes a great comeback in the African TV channel in 2017


Butter PRÉSIDENT makes a great comeback in the African TV channel in 2017

With the sponsorship of creative series such as the African Serie of TV5 Monde, the Epicerie fine culinary TV show, and successful TV novelas on Novelas TV and local series on A + TV channel, President Butter will benefit high visibility among African viewers until December 2017 with the airing of over 500 billboards during prime-time.

The President Butter will also play a major role in TV5 Monde's hit series, where he will accompany the daily life of the characters of the new season of PARENTS MODE D’EMPLOI and where he will appear in the plots of the serie PATATES AMERES.

No doubt that it will melt the viewers’heart.


PRÉSIDENT brand launched a big communication campaign in KSA!


PRÉSIDENT brand launched a big communication campaign in KSA!

A huge communication campaign had been setup by Président brand in KSA!

Communication has been launched in the second half of May – just before the Holy Month of Ramadan.

Communication

More than 3.500 GRP in TV and 5.2M views on digital had been launched on May!
More than 44% of consumers saw the campaign.
The average of the numbers of views was around 79 times
All of this had been launched, in the most important TV Channels and Social Network like YouTube or Facebook…

Digital content campaign

More than 50 recipes were shared in social network in attractive way: a virtual chef helped consumers to prepare amazing dishes using Président products.

New products!

8 new references are now launched in KSA market!
Président increased its range of products to meet consumer’s needs…Like Président Hard cheeses, creams and cream cheeses

Promotional Activity

More than 10 promotional references had launched during Ramadan campaign to support sales.

You can visit us :
www.presidentarabia.com
www.facebook.com/presidentarabia


Click here & here to see the TV commercial.


Ülker Turkish Labneh will become TURKISH LABNEH PRÉSIDENT


Ülker Turkish Labneh will become TURKISH LABNEH PRÉSIDENT

In 2016, Lactalis acquired the dairy activities of Ülker group, which will include the switching of Ülker references to Président.

In September 2017, we are introducing the same full range of Ülker Turkish Labneh under Président Turkish Labneh!
It is the same delicious Turkish Labneh recipe..

with Nothing Changed but the Name.