Galbaniarabia.com and Galbanilevant.com are now LIVE!
Fully adapted to English and Arabic, the dynamic website will be used as a powerful platform to create and enhance Galbani’s brand in the region and as a bridge to activate it in-store for a stronger retail presence.
It incorporates various sections such as:
- The recipe section with 48 inspiring recipes that you can share, rate and comment!
- The Cheese lover section with new profiles to-come
- "What’s New" section: with games and product updates to come
LACTEL partners with DreamWorks for the launch of the last blockbuster Baby Boss!
The idea behind this campaign was to create a more dynamic, young and modern image of Lactel by associating the brand with a famous animation movie.
To become a Boss, you need the best French milk!
We have prepared a full campaign to grow faster than our competitors:
- Online games to WIN cinema tickets & other prizes
- Video trailer featuring Lactel x Baby Boss
- Many in store features (demonstration, POSM, press, display…)
Very great success of the campaign that strengthen our relationship with retailers and with an amazing volume incremental reaching almost 3 digits.