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Galbani Lactel

Galbani

Galbaniarabia.com and Galbanilevant.com are now LIVE!


Galbaniarabia.com and Galbanilevant.com are now LIVE!

Fully adapted to English and Arabic, the dynamic website will be used as a powerful platform to create and enhance Galbani’s brand in the region and as a bridge to activate it in-store for a stronger retail presence.

It incorporates various sections such as:

- The recipe section with 48 inspiring recipes that you can share, rate and comment!

- The Cheese lover section with new profiles to-come

- "What’s New" section: with games and product updates to come


Lactel

LACTEL partners with DreamWorks for the launch of the last blockbuster Baby Boss!


LACTEL partners with DreamWorks for the launch of the last blockbuster Baby Boss!

The idea behind this campaign was to create a more dynamic, young and modern image of Lactel by associating the brand with a famous animation movie.

To become a Boss, you need the best French milk!

We have prepared a full campaign to grow faster than our competitors:

- Online games to WIN cinema tickets & other prizes

- Video trailer featuring Lactel x Baby Boss

- Many in store features (demonstration, POSM, press, display…)

Very great success of the campaign that strengthen our relationship with retailers and with an amazing volume incremental reaching almost 3 digits.